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Written on August 11, 2019   By   in Employment

How To Utilize Instagram Marketing To Grow Your Brand

There are 1 billion people using Instagram, and the number is on the rise in recent years. Research indicates that the number can increase to more than 1.2 billion by the end of 2019. Instagram massive market provides the marketers the perfect place to work their magic. Marketers use Instagram to reach out to their potential customers, and Instagram provides you the opportunity to build your brand through targeted marketing. Effective marketing using Instagram will need a comprehensive strategy, more than just using a few paid ads every now and then. Here are some helpful ideas that you need when marketing on Instagram.

The first step when using Instagram t market is determining your target audience. Determining your target market is important, especially in the case of internet marketing, including social media and Amazon. Learn more here. Most Instagram users and millennials, and this means that you are set up for success when your current audience fits this age range. However, even when one is targeting other age ranges, it is possible to reach out to potential customers, but this needs one to leverage their efforts with other platforms such as Facebook and Twitter. One will need to make use of Instagram insights to learn more about their target audience and also discovering how Instagram users are responding to your content.

Defining your target audience is one thing, but learning what they are saying about your industry or brand is another. One not only needs to find out the opinion of their target market about the industry or brand, but it is also crucial that you check the hashtags that the potential customers are using and also content that has proved popular in your niche. However, do not become too salesy, considering that this can be an immediate turnoff especially when one is utilizing paid Instagram ads. You will need to hear what your customers are saying and even chat with them.

One also needs to ensure that they post at the right time. Most Instagram users are active between 7.00 PM and 9.00 PM. The best time to post your content is during the off hours such as lunch breaks, between noon and 3.00 PM and evenings between 5 and 8 PM. It is also possible that you will get more post engagements when you post in the middle of the week.

Hashtags are the heart of Instagram, considering that this is what users utilized to find each other. To successfully market on Instagram, you will need to use the right hashtags and make your content visible. One also needs to determine the niche hashtags for their industry by carrying out research on their own Instagram or with the use of a tool like Postplanner.